99.5% add-on business

99.5% of the Time, Awards and Recognition Are Just an Add-On Business for Suppliers. Not at Pinnacle.

The Event company that plans your Event.  

Can also ‘arrange trophies’ for you. 

The Gifting Supplier who sells t-shirts, pens and bags. 

Can also ‘supply awards’.

Amazon Sellers selling everything under the sun 

Can also ‘sell awards’ to you. 

Even Printing Shops often say, 

‘we can do trophies too’ 

So you see just about everyone can provide you an award or trophy. 

And don’t get me wrong, sometimes it is convenient, yes. 

But when awards are an “also,” they’re rarely extraordinary.

When awards are an add-on business or just another line item in their excel sheet. It becomes a mere commodity. It becomes functional, not memorable. A shape is chosen, a name is engraved, and the job is done. There is no thought or possibility of selecting awards from an extensive catalog, designs that actually tell a story, or create artwork that connects with the brand and the event. 

Recognition definitely deserves more.

At Pinnacle, This Is All We Do

At Pinnacle, awards are not a side business.
They are our only business.

For 25 years, we’ve stayed focused on one craft:
Awards. Recognition. Mementos. Inspirational gifts.

That’s it.

No t-shirts. No stationery. No bags. No ‘side catalogue.’

This focus allows us to go deeper: experimenting with new materials, innovating with finishes, and creating designs that connect emotionally with recipients.

Recognition is our only business, which is why our awards feel different. Our 120+ member team is dedicated to thinking about new ideas, designing, manufacturing, and branding recognition pieces that people will hold, remember, and keep proudly on their desk.


We Started Wide. We Chose to Go Deep.

Like many businesses, we started broad.

In the early 2000s, we sold a little of everything: mugs, desktop accessories, pens, technology gifts and yes, awards.

But over the years one thing stood out. Whenever we made an award our customers really appreciated it. They liked our design sense, choice of materials and it was unlike any that was available to them. Even we liked the idea that we are not just another supplier to them. Every award design told a story and for many people what we made was precious memory for months and sometimes even years to come. 

Our customers could buy technology gifts or pens, and made in china products from anyone but what we provided they could not buy from anywhere. Of course, there has always been a big trade in general gifts and promotional merchandise, but we chose to focus on a small niche of Recognition, because it allows us to create something more meaningful. 

We made a choice, to specialise.

We invested even more in engraving machines, polishing stations, UV printers, CNC routers, sandblasters and constantly adding more. Probably we have 30+ processing stations at Pinnacle right now. 

We also built a team of designers (we have more designers than salespeople) to make sure every award was thoughtful. Our designers are different; they are not graphic designers. They understand material, they understand what production process. That is exactly what our customers appreciate too. Reason why when they buy awards from Pinnacle it is more than just a physical product. 

And we documented every process until we became the only awards company in India to earn ZED Gold Certification from the Government of India for quality, sustainability, and robust systems.


How our Focus makes a difference to you? 

Because awards are our 100%, not our 1%, you benefit directly:

We Understand Materials & Processes

We know when to use wood vs. stone, what breaks in transit, what engraving lasts, and what doesn’t. Which is the best machine to use for branding on which surface. Which glues are best for sticking which surface. We have been learning for 25 years. Shipping millions of pieces and keeping our customers happy and coming back to us year after year.

We Invest in Design 

We don’t just paste your logo; we craft layouts that feel balanced, beautiful, and true to your brand, true to your event. Our team keeps adjusting, making changes till the time we are happy with the layouts we are submitting and you are happy with the final layouts.

We Obsess Over Details 

The thickness of a line, curving the edge just a tad bit so that corner does not break or hurt, make a small tool so that every piece is perfectly aligned. Keep records and templates so that everytime you order you get exactly what you asked for the previous time. Saving you loads of time and headache

We deliver Consistency 

Whether you need 50 trophies today or 500 six months later, you’ll get the same design, quality, and finish. We are the only design and manufacturing company in India for awards and recognition certified with ZED Gold Certification by the Government of India. This means our processes are robust, sustainable, and repeatable.

We Manufacture In-house 

With over 30 machines and multiple branding processes under one roof, we control quality and timelines end-to-end. When there are last minute changes or urgent deliveries this comes in very handy. 

If awards are “just another product” for a supplier, none of this happens for their is no time to focus on these finer details. There is so much more, so much more business that needs attention. 


Helping You Make Better Decisions

We believe our job is not just to sell awards. It’s to help you make better decisions.

That’s why this blog exists. It’s the first of its kind in India written by a recognition design company not to push products, but to:

  • Inspire you with ideas from real stories.
  • Explain how different materials behave so you can choose the one just right for you. 
  • Share the pros and cons of different processes.
  • Help you avoid common mistakes.

We want you to be able to walk into your next award decision with confidence, even if you don’t buy from us.

Whether you’re looking for a simple long service award, a creative one-off piece for your CEO, or an eco-friendly trophy line for your sustainability awards our job is to help you navigate those choices.


The Road Ahead

We know that we are not for everyone. If you need 10 trophies by tomorrow, your local shop is probably the best choice. 

But if you want:

Then you’re in the right place. Because we’re not trying to be everything to everyone.
We’re just trying to be the best at one thing.

We don’t also do awards.
We only do awards.

Nidhi Jain Seth Founder of Pinnacle

Nidhi Jain Seth

Always a student…. Its life and its exciting, challenging and sometimes its really hard but its always

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