It all started when we were filling a registration form for a large corporation in India to register Pinnacle as a vendor..the kind we have done a hundred times before.
Then came the question: Are you a women-owned business?
Our answer was a resounding “Yes!”
But then came the follow-up question: Upload your certificate.
Now, we did have our company registration papers with both directors clearly listed as females, Pinnacle was started by a mother daughter duo, but apparently, that wasn’t going to cut it. So we began our search for an official stamp of approval.
We wanted more than just a local certificate; we wanted something that would hold weight globally. We’ve been steadily building Pinnacle into a global supplier for creative awards and recognition, so the certification needed to match that ambition. That’s when we found WEConnect International, an organization that connects women-owned businesses to global supply chains and verifies them with a rigorous, internationally recognized process.
After the paperwork, verifications, interview and a fair bit of back-and-forth, we are proud to say: Pinnacle got officially certified in 2024 as a Women-Owned Business, by WEConnect International.
Why This Means More Than Just a Tagline
For us, “women-owned” isn’t just a checkbox on a form, it’s the way we’ve always worked, led, and grown. It shows up in our values, our decisions, and the way our team feels about coming to work. Here’s what it really means at Pinnacle:
We understand the many hats people wear
Work is important, but it’s not your whole life. Whether it’s school pick-ups, caring for family, or just having a day when life happens, flexibility is built into our culture. We measure commitment in output and ownership not in how late you stay in the office.
Not only are we 100% women-owned, over half of our team, from designers to production staff, are women. Many of them are earning to support their families and give their children a better life. When you work with Pinnacle, you’re not just getting an award, you’re supporting over 100 plus people whose work carries meaning far beyond the product itself.
For us, awards are never just products; they’re moments, memories, and messages that make people feel they matter. That’s why we obsess over details others might miss.
It’s not that men don’t have empathy, far from it. In fact, the men in our team are equally committed to building Pinnacle. But when you walk into a women-led space, there’s a certain energy, a warmth and connection that’s hard to miss. Come visit us sometime, and you’ll see how beautifully it all comes together.
We understand the many hats people wear
Work is important, but it’s not your whole life. Whether it’s school pick-ups, caring for family, or just having a day when life happens, flexibility is built into our culture. We measure commitment in output and ownership not in how late you stay in the office.
Not only are we 100% women-owned, over half of our team, from designers to production staff, are women. Many of them are earning to support their families and give their children a better life. When you work with Pinnacle, you’re not just getting an award, you’re supporting over 100 plus people whose work carries meaning far beyond the product itself.
For us, awards are never just products; they’re moments, memories, and messages that make people feel they matter. That’s why we obsess over details others might miss.
It’s not that men don’t have empathy, far from it. In fact, the men in our team are equally committed to building Pinnacle. But when you walk into a women-led space, there’s a certain energy, a warmth and connection that’s hard to miss. Come visit us sometime, and you’ll see how beautifully it all comes together.
—————————————————————————————————————-
Honestly this certification doesn’t change who we are; it simply puts a globally recognized seal on what’s always been true. And as we continue to grow our partnerships worldwide, it’s nice to have that little extra proof in hand.
So yes, we were always a 100% women-owned business. But now, if anyone asks, we have the certificate to show.
